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shirtless man lifting barbell in gym

Sample case study. Structure ready for a real Powerhouse project.

03 / Monthly social

The Always-On Feed

Client
Client to be added
Service
Social Media Management
Industry
Fitness
Year
Year to be added
Location
Location to be added

Overview

Month-by-month social media for a fitness brand: strategy, shoots, reels and publishing, measured every month and adjusted as the audience responds.

Highlights

  • Consistent, recognisable presence

  • Batch shoot days

  • Monthly reporting loop

a man lifting a barbell in a dark gym
Person recording a live video on a smartphone
body builder woman wearing black crop-top cross armed closeup photography

The film

shirtless man lifting barbell in gym

Project film to be added

Creative direction

How itcomes together.

  1. 01

    Understand

    The brand's voice, its members and what they actually stop scrolling for.

  2. 02

    Create

    Content pillars, a monthly plan and creative concepts for reels and carousels.

  3. 03

    Produce

    Recurring shoot days that batch reels, stills and stories efficiently.

  4. 04

    Deliver

    Publishing, community management and monthly performance tracking.

Production details

  • Social media strategy
  • Reels
  • Carousels
  • Stories
  • Captions
  • Monthly performance tracking

Next project

All work
a man wearing headphones sitting in front of a microphone
Podcast & creator series
04

The Studio Sessions

Service
Studio Rentals
Industry
Creators
Year
To be added
A single figure under a spotlight

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